|Amy Winehouse could return to the top of the album charts following her Brits performance.
The beehived-singer, 24, has already benefited from her exposure at the Grammys.
But her post-rehab Brits set means that Back to Black is in a position to shoot back to Number One in the album charts next week.
Daily sales of the acclaimed album, which was at number 14 in last week's charts, have increased by 46% at HMV stores since the Brits.
In terms of album sales, Sir Paul McCartney is the biggest beneficiary of the music awards.
His Outstanding Contribution to Music gong and live set could push his album back into the chart.
Memory Almost Full saw a five-fold (515%) increase in just one day at HMV following his spectacular show finale.
Another winner, Mark Ronson, has seen daily sales of Version nearly treble overnight (271%), while Kylie's X album is not far behind (242%).
Take That, who won the British Live Act and British Single categories, have also been given a boost.
Daily sales of Beautiful World have more than doubled (159%) even though the album has already sold two million copies.